Noticing a gap in the market, we decided to alter the prevailing course of marketing by re-addressing two basic trade principles:
1) Look after your supplier before you look after the customer. With a strong supply base, one is able to offer a strong supply line. Customer care is a big issue with which to educate suppliers, so we pay great attention to establishing good relationships with our suppliers to enable us to ensure maintenance of quality and price.
2) Look after the customer. To build a business that will grow, one needs to look after their customers. Repeat orders is the backbone of our business. Therefore, quality of product and customer service are of prime importance to us. We endeavour to treat our customers as we would like our suppliers to treat us, and we trust that by this we will win their loyalty and continue to increase our share in the market.